Jessica B. Howell

Monday, October 8, 2012

Copywriter & Creative Strategist

Reach me here: jessicabhowell@gmail.com

WHO I AM

○ An adaptive, passionate wordsmith with experience and success in every channel

○ A strategic, intuitive creative with strong project management skills

○ An inquisitive, quick-learning team player

WHAT I’M GOOD AT

○ Creative concepting, marketing strategy, and integrated marketing/branding campaigns

○ Copywriting, with a focus on user experience and customer satisfaction

○ Combining conceptual thinking with creative and efficient execution

○ Working within budgetary, creative and business constraints

○ Project management, process improvement and market research

FULL-TIME GIGS

GAPRC/PureRed

Stone Mountain, GA

2012
Senior Copywriter

Clients: Dollar General, Safeway, and more

- Creative strategy and copywriting for corporate marketing initiatives and interactive clients

Moxie

Atlanta, GA

2011

Copywriter

Primary client: Verizon Wireless

- Creative strategy and direct response copywriting, primarily for web, email and social media

channels

BKV, Inc.

Atlanta, GA

2010 - 2011

Copywriter

Clients: The Home Depot, Direct Insurance, Carter’s, South University, and more

- Direct response copywriting for multiple channels: television, web, email, social media, print

Coverdell & Company (Vertrue)

Atlanta, GA

2006 - 2009

Creative Project Manager

Clients: Bank of America, Wachovia, BB&T, Banco Popular, SunTrust, Wells Fargo and more

- Direct response copywriting, creative strategy, testing and market research in print, email,

web, and telemarketing

Mellow Mushroom (dba Home-Grown Industries of GA, Inc.)

Atlanta, GA

2006

Marketing Consultant

- Rebranding, marketing strategy, copywriting, public relations, corporate communications

CNI Newspapers, Inc. (The Northeast Georgian)

Cornelia, GA

2002 - 2003

Staff Writer/Photographer

- General news coverage (crime/city council beats, general/breaking news, new business,

editorial)

FREELANCE GIGS

- Employee communications, web and email content, editorial, general news/events, small

business marketing and strategy support, etc.

- Clients include: The Weather Channel, Carter’s, The Goddard School (Buckhead/Atlanta),

Quality Care for Children, Blue Sky Agency, BrightWhistle, Professional Photographers of

America, and more

OBEDIENCE SCHOOL

BA, Mass Communications

Piedmont College, Demorest, GA

ADDITIONAL CREDIBILITY

- Direct Marketing Association (Copywriting, Direct Marketing and Email Marketing Strategies)

- Georgia Press Association

- American Association of University Women

References, additional freelance clients and samples available upon request.

Professional Recommendations

Additional information available here.

“Jessica is insanely 'ninja-awesome' at campaign strategy and content communication. How the tone or emotion a campaign is trying to convey and then how it all ties up in a pretty bow at the end of development; she was on top of every single step of the way. These things, as a developer, I appreciate her for.

With her being passionate about the message and the overall value from beginning to end – this spells out a recipe for success and leadership. We all know how hard it is to find self-led people in this world and she is one of them. If there were a label we put on people, I would tag her as -Genius-.”

-- Yee Yang, Web Developer & Designer (GAPRC Group)

"I've enjoyed working with Jessica, because her range of capabilities goes beyond just copywriting. She takes on multiple roles, constantly asks questions, and follows-up every day about outstanding needs.”

-- Angela Swindell, Interactive Designer (GAPRC Group)

"Her direct mail writing has consistently met or beaten our control position in a market where wins are few and far between. Her work has been tested against some of the best agency creative in the country and it stands up to the test."

-- Rhonda Reno, Marketing Services Director (Coverdell)

“Jessica is an unbelieveable asset to any organization. She is a person you want in the room for briefing, strategic insights and - of course - creative development. She asks the best questions and works intently to get the creative to be the very best. Never satisfied with "good enough" - she works to ensure creative delivers on both strategic objectives and branding. I was so very lucky to work with her and endorse her wholly, fully, greatly!”

-- Elizabeth Molyson, Associate Client Partner (Moxie)

“I have known Jessica since 2010 and we have worked together on 2 high profile e-CRM accounts. Jessica is truly passionate and enthusiastic about what she does. She is a real professional with great communication skills and organization. I know I can rely on Jessica on any project that I work on with her. She brings divergent quality to the table with her abstract thinking style and competency. Jessica would be a great asset to any company she chooses to join and I hope to work with her in the future.”

-- Neha Mishra, Sr. Project Manager (Moxie)

“Jessica is an exceptionally talented, genuinely passionate copywriter. When she first started at BKV, Jessica reached out to me for all sorts of background information on a medical device client she would be pinch-hitting for. I provided her with a good hundred pages of reading material (decks, website copy, marketing plans, and more), assuming I'd walk her through some of the slides... instead, she eagerly digested all of the reading and asked insightful, thoughtful questions. We had deep discussions about target audiences and brand tone, which had always been challenges on the account. As a result, her work was impeccable.

Not only is Jessica's work thorough, accurate, and brilliantly constructed, her attitude is one of the best I've worked with. Always happy to jump in and help, Jessica is a loving, giving coworker and person. I would have no hesitation in recommending her for anything she pursues - she's a rare breed that won't only give you a great product, she'll do it with a smile.”

-- Alexis Rhodes, Account Executive (BKV)

"Jessica easily leads and motivates her co-workers, and is known for her dedication and professionalism. Jessica's creativity and ability to change gears creatively helped the corporation grow with each and every new franchisee that joined -- from new products, operations, vendor relations, training and many other aspects of the business. I recommend her highly to any organization.

Her initiative as a member of our team is demonstrated by her many accomplishments that directly affected our operations."

-- Jeff Holm, Marketing Director (Mellow Mushroom)

“The Weather Channel hired Jessica at the last minute to assist with coverage of a hurricane. Almost immediately she proved herself resourceful, quick to adapt, fit in and contribute. In an extremely stressful environment, she was efficient, proactive and refused to be flustered by the large quantities of information she was asked to filter. Best of all, throughout the assignment, she maintained a positive energy that the rest of the team found refreshing. I'd recommend her for almost any similar assignment.”

-- Tim Liotta, Director of Digital Content (The Weather Channel)

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Monday, October 8, 2012

Copywriter & Creative Strategist